Television or Video Advertisements are a subcategory of a larger advertising group known as Broadcast Advertising, which also includes Radio/Audio Advertising. TV Ads (commercials) integrate many different variables and incorporate the highest amount of cognition of all advertising mediums. Therefore they are used to create greater brand recognition to a large audience in a short period of time. Video Ads are not limited to TV; a growing number of Web Advertisements include video in web banners and Pop-Ups.

 

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